Saturday, March 3, 2012

What happened?

It's disturbing to me that I'm going to write this post, but it needs to be done. As y'all know, I love Lilly Pulitzer more than life itself. Nothing in the world seems better than being the Lilly creative designer, and I would much rather be in a Lilly shift dress than anything else. But, for the past couple of years, I feel as though Lilly has gone down hill. 

Yes, they still make adorable clothes; they are very cute and colorful and full of sunshine...but they are not traditionally Lilly. I miss the days when there were tons of shift dresses in a huge selection of whimsical prints instead of trendier dresses that are trying to appeal to the younger masses. Not to mention, the lengths of the skirts and dresses are EXTREMELY short. I admit that I do like how short they are (for I am an 18 year old girl who works out consistently so I can actual wear such short clothes), but for the older, more conservative Lilly buyer, it can be very isolating. 

vs. New....
I know that recently the brand was bought by the company that owns Tommy Bahama, so that might be part of the reason for the shift in target buyer as well as merchandise...but I'm afraid that if Lilly continues to stray from their traditional, classic roots, it might not be around much longer. Also, the prices on Lilly? Oh my goodness!! They've definitely gone up!! I just wish that Lilly would think twice about what they're trying to do and re-evaluate what they've become. 

I hope I'm not the only one that feels this way!! What do y'all think about the "new" Lilly Pulitzer? Let me know!!

Have a great day!!

xoxo, Hannah


  1. Ohmygosh, I'm glad someone else feels the same way. I grew up in Michigan (which is not known for this lifestyle) but the area I grew up in is extremely devoted to the prep lifestyle. I see a lot of the older women in my community not buying the new prints and dresses because they're more suited for people my age. It makes me upset because we do have a local Lilly store that depends on the area business to keep them alive. Granted you're always going to have people that buy it simply for the name, but I feel like the lifestyle aspect has slowly started to disappear from the brand.

  2. I like the older Lilly much, much better! Out of the "new" Lilly selection, my favorite pieces are definitely the ones that have a more classic, almost vintage-y feel to them. XO

  3. Could not agree more! They have changed so much in the past few years! They need to lengthen their dresses and shorten their prices! XOXO

  4. I agree! I love the fun whimsical prints--I can find floral prints anywhere but I thought I could count on Lilly for sea life and other more unique prints. And, the new shorter lengths are particularly vexing to me. I'm on the tall side and the shorter are just too short if I want to look modest or sit down.

  5. I am so glad you wrote this and maybe a high ranking Lilly exec will read your blog! The lengths are too short for anyone 5'5" or taller! then if you pair that with the Lilly wedges, you look very 'cheap'. I don't think the honorable Lilly herself ever thought of the word 'cheap' when designing the basic shift dress -long and short! The prices! Just today I was in a Lilly store in NY and saw a dress that was $278 that was of questionable material (wool? Acrylic? A blend?). I asked my friend why the high price and she shrugged. Oh well, glad I have old Lilly.

  6. Amen! Not only have they gone trendy but they are also getting shorter. SO sad!

    I want the old Lilly back!!


  7. I have only purchased burmudas this season. There is NO way I could wear those dresses or skirts to school! Believe you heart is broken!! My hubby on the other hand is tickled to death...booooo hisssssssss!

    Love and Hugs,
    Mrs. Kindergarten

    And yes, I would be the OLDER Lilly lover! hahahaha!

  8. Jackie O wore Lilly and basically discovered her, but I can't see Jackie in half the things they make now. It is really sad.

  9. I could not agree more with this post! While I have liked some of the new prints and pieces, I do feel as though the prices have gone up (along with the hemlines) while quality has gone down.


  10. The brand (as a Brit outside looking in) looks like it aims now at sorority girls - am I right? Similar story for me over here is a brand called Joules that has got bigger, and the prices have gone up and the quality down (a bit) - but they have gone the opposite way and gone too frumpy! What would be an alternative brand to Lilly P?

    1. Hellp Europafox! Just recently discovered Joules through another blod(Let the Tide Pull Your Dreams Ashore)! Love the equestrian style. There really is no brand like Lilly! Other's may have touches, but nothing like the prints and the names and stories behind them. I have found some similar looks in Tracy Negoshian, Vineyard Vines, Talbots(not recently at lower prices.

  11. I haven't noticed the shorter lengths but that might be because I'm only 5 feet tall! So the shorter lengths actually work quite well on me. However, I agree that it has become more limited for older women and I miss some of the older prints!

  12. I'm sad to say I feel like this, too. I kind of thought I was the only one! I miss old Lilly's classic shifts, not these $350 strapless minidresses. It makes me so sad.

  13. You took the words right out of my mouth! I definitely miss the classic shifts and really wish they would bring them back. I also miss the little boy clothes and feel like there's not as many options for the men. I lived in Florida for awhile and loved my Lilly. I would pine over the little boy and girl clothes and couldn't wait to dress my kids in Lilly. Now that I have a boy and a baby girl, I'm finding they are not making as many kid clothes either.

  14. I agree completely! I am a mom and there is no way I would wear most of the trendy newer clothes. I miss their fun, classic, carefree summer style! Maybe they are aiming to a new market that will pay strictly for the name? What would you suggest as some classic alternatives for dresses and skirts?

  15. You hit the nail on the head! I am 38 y.o. and am pushing it by wearing the callahans and shorter lengths. I always veer to the classic shift style and the toile prints that look vintagey. I have been a fan for about 9 years and would like to see more plaid and critters in the fall/winter! I loved the Originals collection with the matching totes. You definitely are not alone in this opinion and prices are unreasonable, but I have found some great deals on Ebay, discount sites, Lilly sales and Facebook group sites.

  16. I totally agree. Just went into lilly today and was so dissapointed. The shortness of lengths in their recent emails is what made me so curious. The lengths even just from last year are noticably shorter! Im 6'1" so no. Not even going to bother trying these new dresses on not to mention no longer worth the price. I have always loved the lilly skirts but they now are all mini it seems. Lilly is very quickly becoming overrated as the prints are no longer cute but overly busy and gaudy. Many brands are beginning to do lilly-esque looks better than lilly herself. But of course this is not what lilly ised to have in mind. You would think the brand would realize that NO ONE ELSE is doing mini! Skirts and dresses are classic lengths! Go back to classic if you want to remain a classic brand in America!